Found this great article on helping clients shed their fear of creativity and encouraging them to join the design process. The article is titled “Taking the Guesswork Out of Design” by Daniel Ritzenthaler and lives on alistapart.org. Daniel does a wonderful job in discussing the important of good communication and relationships.
Creativity breathes life into successful websites. However, creative ideas and solutions can sometimes seem like guesswork—and guessing is risky business. So what can designers do to show clients they’re using a solid strategy and have the best intentions? The following exercises are a great way to start discussing and documenting aspects of design to help clients shed their fear of creativity and encourage them to join the design process.